Would Web 2.0 just die already? Do all buttons need to be shiny? Is there a need for glossy content? What happend to best practices, semanitc code, and usability?
Hype about Web 2.0 is making web firms neglect the basics of good design, web usability guru Jakob Nielsen has said. Source
People will come to your site and appreciate your product and your design if you respect them and give them what they are looking for in an easy to use package. There is no need to distract them with beveled, embossed, and glossed buttons. If your content is informative and well layed out, and you have a clear and concise navigation, you have already won. When you use design to suppliment your content your failing at the prime directive. Content is king and your design should compliment it.
Please step away from the saturated gradient and liquid mirror effect and the plactic wrap filter. We can work this out, you and I. Your mother loves you very much. Please put down the Web 2.0.
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